Jatin Bhatt Work Miracle of Mind
Case study Head of Growth, 2025 to 2026
The habit was already in the data.
Isha Foundation's meditation app. The work: a new user's first three days.
- Activation
- 69% to 80%
- +11 pts vs the previous 90 days. ≈135K users.
- 90-day churn
- −17%
- New users lost within 90 days.
- DAU/MAU
- +11%
- ≈20% to 22.2%.
How it happened
Problem
Activation sat at 69%. Nobody knew which early habits made people stay.
-
01
Read the data.
- 24 hours A first meditation within a day of signing up meant much higher 60 and 90-day retention.
- 3 in a row Three meditations in a row meant far less churn and more invites.
-
02
Talk to users.
The people who stayed had accountability and healthy competition with friends and family. The data said where. Users said why.
-
03
Change the first 72 hours.
-
First open
01 First meditation moved into registration. Nothing else on first open.
Aimed at the 24-hour window.
-
After session one
02 Commit to a 7, 14 or 21-day streak, a daily time and reminders.
Aimed at three in a row.
-
Day three onward
03 The streak became a shareable stats card. Bragging rights, and a flywheel.
Healthy competition. Sharing +21%.
-
Every open
04 Contacts who meditated today.
Accountability, as social proof.
Around these: challenges, leaderboards, and thousands of user testimonials feeding product decisions.
-
-
04
Measure.
Beyond the three up top:
- Sessions per user
- 3.2 to 3.6
- Conservative 180-day aggregate.
- In-app sharing
- +21%
- Shareable streak cards, A/B tested.
I made the calls and set the direction. The execution was a collaborative effort of an amazing product team.
Also at Miracle of Mind
From the same notebook.
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