Seven rules I keep coming back to.

1. Look at the system from first principles, without biases.

   Progress starts there.

2. I would not start any new initiative in week one.

   Listen first. Then move.

3. The data says where. Users say why.

   Numbers first, then one-on-ones.

4. A path dies when the data disproves the hypothesis without ambiguity.

   Not before. Not because it is uncomfortable.

5. I for the calls. We for the execution.

   Ownership, stated accurately.

6. Long-term perception over short-term revenue.

   A brand outlives the offer.

7. Perfection is predictable. Predictable is boring.

   The ring on the home page isn't quite round. On purpose.

Rules 3 and 5, in use: the Miracle of Mind case.